I won’t be going over how to monetize as much in this write up as I will be talking about sending loads of traffic for low cost.
Although, I do have some insider information on how a lot of people are still making a profit with ads in 2020.
So if you want to hear about that, just reach out to me and I can give you some resources to look into and experiment.
I feel it’s too valuable to just be putting out for everyone to see for free so that portion I am leaving out for the time being.
I went from spending about $2000/month or less to over $50,000.
Me being a small guy in the market, I have never even seen that amount of money in my life.
But I racked up a bill in one month somehow for that much.
I ended up figuring out how to pay it through this awesome service.
They gave me $100k credit line for a small percentage interest.
I have no business credit mind you. Absolutely 0. Since I only needed to cover my cost for the NET period that the ad networks paid out it was and is a perfect solution, they go off of accounts receivable.
This means you have to have proof of revenue and the money is just pending.
For me because I had pending ad revenue they allowed me to take out a loan.
They loan within 24 hours too which is insane. This is another thing I don’t want to blast out here so contact me if you are interested in hearing about it.
In short, the major things that played into me being able to get these results.
Content research with Buzzsumo, Native ad research (not super necessary but helpful), Raising CPC on new campaigns above where I am profitable and then slowly lowering, and Herculous ( Saved me a ton of hours and really the game changer for a few reasons ).
Native ad research and creation
So there are many different sites that give you info on other people’s ads.
The only issue with this is that ads then become super saturated, super-fast, and then die fast.
So sometimes creating your own ad’s is more beneficial. Few of these sites you can try out Native Ad Buzz, Advault.io and Adbeat.
If you are new to native advertising, it might be beneficial to buy one on a temporary basis just to get an idea of what ads work and which ones don’t.
You can also use this to generate article ideas. Just another alternative to BuzzSumo article generation.
As I said before, this step isn’t super necessary once you are familiar with each networks guidelines.
Outbrain is super sensitive to adult content. When I say adult content I mean anything pg13 will probably get flagged and denied.
Whether it is the article content itself or the ad. This makes getting ad’s approved by Outbrain a little bit more difficult than other networks.
There are 2 factor’s I looked at when disabling under performing ad’s.
These variables may differ for you, however, for me since mostly I publish paginated posts. So here they are:
CTR of campaign/ad (aim for 1% or higher)
Page views this will really vary but usually I try to aim for 7 pages or more.
For ads to really catch fire, you need to have a high CTR on your campaign.
Other ad’s that have less are just taking impressions and bringing down your campaign. So it is important to remove/disable ads that have low CTR.
I keep a close eye on google analytics to see how many pageviews people are getting through per campaign (and even on an ad level).
Under-performance may be different for you. If an ad was doing really well but had a low page view count I would try to make modifications to the article first to see if I could get the page views higher before just disabling it together, especially if I found an ad with a really high CTR (they are somewhat rare to come by, so when you find them treasure them and make a bunch of the same one in different campaigns.)
There are different tactics to raise page views, but you kind of have to just use your head to develop an article that people are interested in.
Also, ensuring your ads match the content on the article is super important.
You could put a picture of a girls butt, it will get a super high CTR, but if they click onto it and it is an article about kittens they will click off immediately.
Before Herculous I was having to copy and paste my numbers(spending and revenue) into an excel sheet and run my own calculations.
In their ROI section they automatically pull the data for you. Although it only supports a few networks currently, it has saved me tons of hours logging into every dashboard, running the report to see my spend and revenue, copying and pasting those numbers, etc.
If you monetize with ads, it’s the best thing I have ever found. If you are ecommerce or something else… not really sure what to tell you.
Tracking your ROI is super important, because it’s literally telling you if you are making money or not.
Don’t spend blindly and assume you are ROI positive. If you go negative lower your CPC and make adjustments.
Focus on better performing articles. Figure out new networks to test for ad revenue.
Hopefully this guide will help a few people. I spent a few months struggling to learn this stuff. Once I implemented it finally all made sense.
It’s really competitive out there and things are constantly changing. I will try to keep this guide up to date.
I encourage anyone to reach out with other suggestions and tips that you find that might be helpful.
Or if you want to discuss full disclosure as a kind of “return the favor” type thing I am always open to hearing suggestions myself to what works. I won’t put it on blast if you don’t want me to.
I’m Chaktty, an internet marketer, and agropreneur, i love doing research.